by Dave Blanchard
Higher Response Rates. Less Waste.
Direct mail still provides businesses with a means of putting a physical message in the hands of prospects. Unlike electronic media this message stays visible after the initial delivery so it is not as easily ignored or forgotten.

Interview by Emily Corey
Paper and print sustainability issues have been part of the recycling dialogue since the tree-hugging sixties and the idea of reusing what we write our memories on and pack our groceries in, jump-started much of the environmental movement that we know today.
Eco-savvy printers like David Hell of Graphics Plus have been part [...]

“Gauging green is a lot like a speedometer in a car,” says Lynn Krinsky, owner of Stella Color, a Seattle-based large format printer. “Even if you’re only going fifteen miles an hour, you’re still moving forward.” And while Krinsky knows the goal of a 100% green printing process is still in the future, [...]