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by Dave Blanchard Higher Response Rates. Less Waste. Direct mail still provides businesses with a means of putting a physical message in the hands of prospects. Unlike electronic media this message stays visible after the initial delivery so it is not as easily ignored or forgotten. Continue reading Direct Mail and Cross Media Marketing Campaigns
Paper and print sustainability issues have been part of the recycling dialogue since the tree-hugging sixties and the idea of reusing what we write our memories on and pack our groceries in, jump-started much of the environmental movement that we know today. Eco-savvy printers like David Hell of Graphics Plus have been part of the conversation for a long time. A native of North Dakota, he spends as much time as he can in the wilderness and is acutely aware of the need for sustainability in the land, and at the printing press. EcoZome caught up with him at his print shop in Seattle, WA. Continue reading Paper Matters: An interview with master printer David Hell. “Gauging green is a lot like a speedometer in a car,” says Lynn Krinsky, owner of Stella Color, a Seattle-based large format printer. “Even if you’re only going fifteen miles an hour, you’re still moving forward.” And while Krinsky knows the goal of a 100% green printing process is still in the future, [...] |
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Interview by Emily Corey