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	<title>EcoZome Journal &#187; Lights</title>
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	<link>http://ecozome.com</link>
	<description>An op-ed journal featuring writers on social and eco-responsibility, sustainability, and a new economy.</description>
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		<title>When will Philips lamposts bloom?</title>
		<link>http://ecozome.com/when-will-philips-lamposts-bloom/</link>
		<comments>http://ecozome.com/when-will-philips-lamposts-bloom/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 15:45:02 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Environment & Energy]]></category>
		<category><![CDATA[Blossom]]></category>
		<category><![CDATA[Cities]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[Lights]]></category>
		<category><![CDATA[Philips]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[Sustainable]]></category>
		<category><![CDATA[Wind]]></category>

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		<description><![CDATA[by Jen Pennington I can&#8217;t help but remark on a concept Philips is promoting for an outdoor lighting structure that...]]></description>
			<content:encoded><![CDATA[<p><em>by Jen Pennington</em></p>
<p>I can&#8217;t help but remark on a concept Philips is promoting for an outdoor lighting structure that transforms from a solar flower during the day to a wind turbine on cloudy days to a nightlight. It&#8217;s been out for a few months, but as a designer, I&#8217;m drawn to both it&#8217;s functional and aesthetic qualities. The concept is called <em><a href="http://www.simplicityevent.philips.com/global/tomorrow/light_blossom/">Light Blossom</a></em>. And I definitely want to see this concept bloom.</p>
<p>The idea is to provide a large tower that collects solar energy on the inside of its open petals, moving in harmony with the position of the sun. On cloudy or windy days, the petals half-close upward to catch the wind and convert the movement to energy. At night the petals close to form an LED nightlight providing only the light that&#8217;s necessary. Great for cities, but even better for rural areas where a power infrastructure is not possible, or power outages are frequent. A smaller version for residential use I believe would find a very willing market.</p>
<p>What I truly admire about the concept is that it takes an everyday mainstream item like a streetlight and serves up sustainability with style. Truly remarkable is how simple a concept it is in theory and how in line it is with the Philips brand of sense and simplicity. With so many variables, it surely won&#8217;t be easy to build nor maintain. Harder still will be making it cost efficient enough for cities and communities to afford. But if Philips can make it a reasonably priced option to retrofit or build into new communities, that&#8217;s not good design&#8211;that&#8217;s great design. Just think of it&#8230;wild energy flowers scattered from the seeds of imagination.</p>
<p>Find out more about this concept at <a href="http://www.philips.com">www.Philips.com</a> and check out the concept called: <a href="http://www.simplicityevent.philips.com/global/tomorrow/light_blossom/">Simplicity Tomorrow &#8211; Light Blossom<br />
</a></p>
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