Green automotive is ultra cool, but featured Green Zone gets cold highlight at SEMA 2009

by Jen Pennington
photos by Robert J. Pennington

Today at the Specialty Equipment Manufacturing Association (SEMA) 2009 show in Las Vegas, in the midst of some very sweet cars, parts and accessories, it’s easy to get sucked into the shiny beauty of gorgeous machines. An unveil by color master/designer Chip Foose and builder Peter Klutt on their Super Cuda collaboration was stunning. The guys from Galpin Auto Sports (GAS) and Ford rebuilding a 69′ Mustang live for the MTV crowd had all the right glam. But what was really disappointing was the fact that SEMA’s “Making Green Cool Zone” might have referred to the Siberian-like space it occupied at the back of the South Hall in the Las Vegas Convention Center. This was a shame because this area was the most exciting in terms of design, innovative engineering, and new eco-friendly automotive products. Continue reading Green automotive is ultra cool, but featured Green Zone gets cold highlight at SEMA 2009

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